Ciao, I’m Mirta, the founder of Nomad Routines. I grew up in the heart of Italy, in the small town of Perugia, but my roots stretch across different cultures and places, thanks to my parents' diverse backgrounds. Their education, rooted in love and freedom, instilled in me a deep sense of exploration and openness (I took my first flight alone at age 12 to study in the south of France - yeah, my parents always had a liberal mindset and a dash of craziness!).
After studying management engineering in Milan, I spent six years in the UK working in marketing for major brands, climbing the corporate ladder.
But like many of us, the COVID-19 pandemic shifted my priorities. During that time, I found myself in Fuerteventura, a paradise for water sports, which I love. It was there that I realized I wanted more balance in life - less corporate hustle, more freedom.
That’s when everything changed. I left the typical corporate path behind and embraced a lifestyle that aligned with my values.
I moved back to Milan, bought a small flat as my base to capitalize on my savings and started choosing jobs that fit the life I envisioned - flexible, fully remote, aligned with my personal goals.
Now, after nearly three years of crafting this new direction, I work remotely for a SaaS company, still in Marketing, but with a lifestyle that gives me true freedom. I spend some months in Milan, others in Fuerteventura with my boyfriend in our vintage van, and the rest of the year traveling between family, friends, and new destinations.
Why Did I Create Nomad Routines?
As a consumer, I felt something was missing - a brand that truly understood the unique needs of people like me, those who live and work remotely, often on the go. I missed that sense of belonging to a global, nomadic community. More than that, I felt the challenge of choosing what to pack, what to wear, and how to stay grounded through routines while constantly changing locations. It wasn’t just about the products - it was about the lifestyle, the mindset.
Over time, I developed my own routines: wearing the same outfits to shift into ‘work mode,’ sticking to a simple yet effective skincare routine, and making time for sports to unwind after a long day. These routines grounded me, no matter where I was.
That’s when it clicked - why not create a brand that supports people like me, those who value freedom but also seek structure and simplicity in their daily lives?
And that’s how Nomad Routines was born. It’s not just a brand - it’s a reflection of a lifestyle that prioritizes simplicity, balance, and freedom - starting with the skincare. Whether you’re traveling full-time, living between places, or just seeking more flexibility in your life, I hope Nomad Routines resonates with you.
Thanks for being part of this adventure. Welcome to the Nomad Routines family.